The Tour

A journey to discover the beauty in its pure essence. A real tour across Italy on a 12mt. motor home to achieve one simple goal: to find the girls who are able to express the values of care of "Minimal Beauty™" philosophy. A tour in 9 dates that engaged Petal Veil and got off to a project that will continue in the next months.

Bringing his dream out of research laboratories and beauty clinics: this was the great aim of the project that had Petal Veil combing the streets of Italy. The aim was to find women that naturally possess that true inner beauty, a beauty that small towns bestow on the women who live there. For this reason Petal Veil didn't bring his Care Tour only to the big Italian's cities but mainly to small towns.

Petal Veil decided to start his journey from Ostia, a little town by the sea near Rome, to continue across all the Italian country. Hundreds of young ladies took part to the Care Tour, proving that they were able to express the natural concept of self-cure, and proposing themselves as protagonists of the movie "Minimal Beauty™". Every girl had the chance to try his exclusive beauty treatments and be part of an amazing cure and wellness-experience.

A journey that started again with the extraordinary participation of Petal Veil as Lines – CareWorld's testimonial during the MTV Day in Rome, Italy.

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